What it is and how to make sure you get it.
Great content builds trust – which is the only foundation on which a relationship can be built. In B2B marketing, great content turns strangers into prospects, and nurtures prospects into customers and advocates. It is the difference between success and failure.
Yet, only 7% of marketers think their content is great. We need to fix this. Let’s find out how it’s done.
In sports, most team managers have some experience of playing the game. The same does not apply to marketing. Marketers are dependent upon quality content, yet few have any experience of creating it. So, how can non-writers ensure great writing is at the heart of their campaigns?
This site applies 25 years’ experience of creating every type of content for every kind of marketing to set out the things that will improve your understanding of what great content looks like – and uplift your ability to get the Write Stuff.