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The write stuff.

What it is and how to make sure you get it.


Great content builds trust – which is the only foundation on which a relationship can be built. In B2B marketing, great content turns strangers into prospects, and nurtures prospects into customers and advocates. It is the difference between success and failure.

Yet, only 7% of marketers think their content is great. We need to fix this. Let’s find out how it’s done.


The write stuff

In sports, most team managers have some experience of playing the game. The same does not apply to marketing. Marketers are dependent upon quality content, yet few have any experience of creating it. So, how can non-writers ensure great writing is at the heart of their campaigns?

This site applies 25 years’ experience of creating every type of content for every kind of marketing to set out the things that will improve your understanding of what great content looks like – and uplift your ability to get the Write Stuff.

The Impact

“You’ll never get a second chance to make your last impression.”

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The Mentality

“If your content is sub-standard, then your ‘asset’ is a liability.”

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The Persuasion

“You can’t sell medicine to someone who doesn’t know they’re ill.”

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The Emotion

“People know if it’s written from the heart or simply to order.”

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The Exercise

“Writing’s easy. It’s knowing what to say that’s tricky.”

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The Authority

“If you don’t come across as an expert, why would anyone listen to you?”

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Margaret Atwood

A Word after a Word after a Word is Power.

To learn more about what great content looks like, download the full version of the eBook.

To find out how Just Global can help you ensure that great writing is at the heart of your campaigns, get in touch at: [email protected]